About All of Us

All of Us crayons founder, Sabine, believes with all of her heart, that when we embrace the diversity of human beings, we are allowing ourselves to live fully and receive all the tools that connect us to joy, love and true abundance.

The mission of All of Us Crayons, is to nurture the growth of the many seeds of inclusion that accompany us daily, as we navigate through this confusing world. Her hope is that All of Us Crayons can bring unity - in full consciousness - in support of the growth, creativity and acceptance of the magical children in our community.

Representation. Our skin color is part of our identity. So, getting shades right is important. They've hand blended each shade to create a wide range of colors to represent the diverse humans on our Earth.

Sustainability. Paraffin is a non-renewable resource - and it's hurting our planet. They never use paraffin or chemical fillers, ever. Their waxes are sourced from sustainable farms that pay farmers fair & livable wages - we are all one human family and the world is a better place when we take care of each other.

Sabine's Story

"In 2020, my daughter asked me to draw a photo of Grandma, and I couldn’t. Grandma had deep beautiful brown skin and I didn’t have a deep beautiful brown crayon color.

So I searched the internet for beeswax skin tone crayons and I couldn't find any. Bummed, I looked up a beeswax crayon recipe to see if I can make a set for our home. I found one, and created a simple set that week and thought "hmm I would love to give a set away because every home should have this."

That day I posted a set on my Instagram and hundreds of comments read, "I want these!" "I will pay you!" "Please sell me a set." "Take my money."

I ignored every single one of those comments.

I was a stay at home mom with ZERO intentions of making crayons for hundreds of people.

Weeks went by and those same people started private messaging me, "I didn't forget about those crayons you posted about a few weeks ago. Can I buy them?"

So one night at 11pm, I snuck a set on Etsy. I didn't tell anyone about it. Just slid it in there and went to sleep.

2 days later someone purchased it. Turned out, she had 30K followers in Instagram. She loved them and posted about them, and other people loved them too.

I posted another 45 sets on Etsy - sold out in 30 minutes.

Another 125 sets - sold out in 45 minutes.

Now, I have sold thousands of sets, landed in 12 schools, 36 stores and will be on the shelves of a major retailer (in all 94 of their stores across the US) in Christmas 2021.

Even though I never intended to start a crayon brand, I wouldn't trade this job for the world. Making sure every one of our children understands that they are perfect - just as they are, is what I have been put on this Earth to do.

I hope these crayons can plant seeds of kindness, acceptance and unity – and most of all, friendships. Even if the friendships are just on a piece of paper.

Because, I promise you, from the bottom of my heart - it matters.

Thank you for being here, and thank you for honoring the skin tones of our diverse world.

With love, joy and an abundance of gratitude"

Sabine