Areaware takes the everyday and makes it unusual. This Williamsburg, Brooklyn-based company creates functional objects with a thoughtful twist. Their goal: inspire an emotional response - and they get there with poetic products that have a subtle sense of humor. The brand also serves as a forum for young and local talent, fostering a strong voice for American design. Areaware toys and home goods exhibit the brand’s mantra: an appreciation for beauty is central to what it means to be alive.