Blabla was created in 2001 by Susan Pritchett and Florence Wetterwald, two good friends with the same philosophy of life and beauty.

While visiting Peru, they came across entire villages of expert knitters who had been keeping the tradition alive for generations. Inspired by their talent and the incredible quality and softness of Peruvian cotton, they decided to start their own company of cuddly knitted products for children. 

Florence is a French artist who studied sculpture and industrial design in Europe and the USA. She is the creative force and designer of Blabla. Susan is from Albany, Georgia. She worked as a photo and film stylist in NY and Australia before coming back to Atlanta. She is in charge of marketing and communication. Joseph, Flo's husband, joined them after a few years and is now Blabla's locomotive and CFO.

Their mission is to delight and inspire children by creating artful earth-friendly soft toys. Blabla products are irresistibly cuddly, made by hand, all natural, Fair Trade, safe, authentic, timeless and cherished forever!