Eeboo has built their brand on a beautiful concept of collaboration between young contemporary artists and classic games - bringing tried and true concepts to a new generation.
Committed from the beginning to responsible sourcing and manufacturing, eeBoo uses 90% recycled board and vegetable inks to make the vast majority of their products. Produced in a factory recognized for the integrity of its sustainable manufacturing, Eeboo products never include unnecessary packaging or plastic components, and are so well made that they can be handed down and used again and again. Everything eeBoo makes is tested to the most stringent safety standards.
When Founder, Mia Galison started eeBoo, she didn't know what a gift it would be to be able to build a business and a family at the same time. Twenty-five years ago, she wanted to create a new paradigm for what it meant to be a working Mother. She refused to embrace the compromise of work versus family and was determined to have it all in one place, one self-perpetuating organism.
So she made her office in the basement of the house where she could be close to her kids and they could experience it, understand it, and help with what they did. She never worried about what the business looked like to other people. She never tried to conceal that she had kids and dogs running and barking in the background. She embraced this early chaotic mix as her brand, and was proud of it!
She and her husband Saxton put in long hours and depended on the help of neighbors, friends, family, and babysitters, and never separated their life from their work. Raising three children in the same realm as running a home-based business clarified their values as parents. They wanted to encourage creative thinking, open-ended play, and meaningful communication in the products they developed. Telling stories with their kids, finding interesting objects in nature, and working on crafty projects together informed and inspired what is now the eeBoo line.
The kids have graduated from college, Mia has white hair, and eeBoo is no longer an anomaly in the toy industry. Happily, changing tastes, evolving values, and the internet have enabled new and bigger waves of unconventional businesses to enter the market--many run by women with small children. Looking back on the last twenty years, she's proud of the children they raised and glad that the meaningful assortment of products they offer to the world embodies their inclusive values as family and as parents.