About Moulin Roty
Moulin Roty is a French toy brand with unique origins. Founded in 1972, a group of 20+ friends were searching for a common project that would provide both work and a certain way of life. The group decides to purchase an old mill that has fallen into disrepair. They renovate the mill bit by bit so that their families can move in and live and work there, together as a commune. The creative work adventure begins with screen printing and handcrafted items (lamps, jewellery, decorative items . . . )
In 1975, two products change the course of Moulin Roty. Firstly, a small car made of wood, foam and fabric which proves an enormous success; and ‘la douillette’, a soft rag doll, which seduces everyone by its originality. An order for 1500 small cars propels the Moulin Roty Workshop onto the toy and nursery markets.
Moulin Roty go on to launch an entire collection derived from the small fabric car.
At the outset, the Moulin Roty Workshop specialized in decorative items, which it now redirected toward children’s and nursery rooms and launched wooden paintings, height charts, clocks as well as small stack-up wooden toys.
In 1980, to ensure the development and the durability of the company, the founding members adopt the status of a cooperative. Even today, this status allows them to conserve the founding values of the brand: solidarity, sharing and respect.
Through the decades, Moulin Roty has continued to offer traditional toys in modern style. Each new collection begins with a story, a universe, an adventure. This “once upon a time” that pushes the illustrators, designers and seamstresses to work the shapes, materials and volumes, to draw, assemble and stitch their future heroes. Always bearing in mind the constraints imposed by quality and standards, but above all the children’s pleasure and delight, they bring to life the ranges and characters so dear to our hearts. And what everyone secretly hopes as well, is that they will be passed down from one generation to the next…