This "little brand with a big heart" offers baby clothing and toys made with thoughtful and stylish designs, sustainable practices and a lot of love. They truly love babies and want to leave this world a better place for our children.

Their four guiding principles are:

Friendly - They want to make life easier through thoughtful designs that are practical for parents and super soft and cuddly for Baby. 

Stylish - Inspired by the natural world, they love natural colors that are soft and easy on the eye and playful prints with fluid lines that reflect the flow and movement of the earth. The designers work hard to create unique designs with soft sensibilities and timeless sophistication. Their designs are fresh, stylish, timeless and unique. 

Sustainable - Baby friendly and earth friendly, sustainability is at the heart of everything they create, so we can leave this world a better place for our children. 


Honest - Their clothes are made with high quality materials using best sustainable practices, yet passed on to you with honest value, always.